As someone who’s had the opportunity to help numerous LinkedIn company pages gain more followers, I’ve seen firsthand what works and what doesn’t. It’s not just about having a large follower count; it’s about reaching the right audience and engaging with the people who matter to your business. After all, what’s the point of thousands of followers if none of them engage with your content or are even interested in what you offer? The key is to attract followers who align with your target audience and build a community that genuinely cares about your content.
If you’re serious about growing your LinkedIn company page, especially after the summer slump, then it’s time to roll up your sleeves and get to work. Here are my 13 favorite ways to boost your company page followers, each tried and tested to deliver results.
1) Crosslink Your LinkedIn Page on Other Online Touchpoints
This one’s a no-brainer, but it’s amazing how often it’s overlooked. Make sure your LinkedIn page is prominently featured on your website, email signatures, newsletters, and other social media platforms. By crosslinking your page, you’re making it easier for people to find and follow you. It’s all about increasing your visibility wherever your audience already interacts with your brand.
Why it works: The more places people can find your LinkedIn page, the more opportunities they have to follow you. It’s a simple step that requires minimal effort but can yield significant results.
2) Use Your Credits to Invite 250 Connections (2x/Month)
LinkedIn allows you to invite up to 250 connections to follow your company page twice a month. With an acceptance rate often surpassing 25%, this is a powerful tool to increase your followers rapidly. Don’t let those credits go to waste.
Why it works: Personal invitations feel more direct and intentional. When you invite someone personally, they’re more likely to accept and follow your page, especially if there’s already a relationship.
3) Temporarily Make Your Best Ambassadors/Colleagues Content Managers
Leverage your colleagues’ and ambassadors’ networks by temporarily making them content managers. This way, they can share content directly from the company page with their own networks, which amplifies your reach.
Why it works: Your colleagues and ambassadors have their own communities. By tapping into these networks, you’re cross-pollinating your content, reaching audiences who might not have discovered your company otherwise.
4) Engage/Show Love as a Company Page to Clients, Prospects, and Your Community
Don’t just post content and hope for the best. Actively engage with your community by liking, commenting, and sharing relevant posts. When your company page shows love, it stays top of mind with your audience.
Why it works: Engagement breeds engagement. By interacting with others, you’re not only building relationships but also increasing your visibility on their feeds. This activity can encourage others to check out and follow your page.
5) Engage/Show Love as a Company Page to Relevant Company Pages
Following other relevant company pages and engaging with their content is an often overlooked strategy. Be the first to start doing this in your industry, and you might be surprised by the results.
Why it works: By interacting with other company pages, you’re tapping into their audiences as well. This strategy can help you reach potential followers who are already interested in your industry.
6) Keep Track of Your Activity Feed
Monitor your activity feed closely, paying attention to comments on your posts, mentions, hashtags, employee activities, and reposts. This is where real community management happens.
Why it works: The activity feed is a goldmine of engagement opportunities. By staying on top of it, you can respond quickly, maintain relationships, and encourage further interaction, which ultimately leads to more followers.
7) Create Articles/Newsletters on Top of Your Posts
While regular posts are essential, don’t underestimate the power of long-form content like articles and newsletters. These provide in-depth insights into your industry and make your content more discoverable.
Why it works: Articles and newsletters have a longer shelf life and are more likely to be shared, increasing your visibility and attracting followers who are genuinely interested in what you have to say.
8) Do a Live (Audio or Video)
LinkedIn’s algorithm loves live content. Whether it’s an audio or video live session, going live can dramatically boost your page’s visibility and engagement.
Why it works: Live content creates a sense of urgency and exclusivity. It’s a direct line to your audience, allowing for real-time interaction, which can significantly boost your follower count.
9) Post a (Free) Job
Posting a job can do wonders for your page’s visibility. Not only are you reaching a new audience, but you’re also enhancing your employer branding.
Why it works: Job postings attract not only potential candidates but also other professionals who might be interested in following your company for future opportunities or industry insights.
10) Post Human Interest and Educational Content at Least 2x/Week
People love content that educates or tugs at the heartstrings. Regularly post human interest stories or educational content, and make sure to tag and leverage your ambassadors and thought leaders in the process.
Why it works: This type of content is shareable and relatable, which increases the chances of it being shared. However, be careful not to overdo it; too much can come off as spammy.
11) Tailor Your Content (Formats) Specifically to Your Different Personas
There is no “one post to rule them all.” Different segments of your audience have different needs and interests, so tailor your content accordingly.
Why it works: By targeting specific personas, you’re more likely to create content that resonates with each segment, which increases engagement and, ultimately, your follower count.
12) Encourage Employee Involvement and Executive @Mentions
Your employees and leaders are some of your best advocates. Encourage them to @mention your company page in their posts to tap into their networks.
Why it works: When leaders and employees mention your company page, it’s seen by their connections, which not only boosts your visibility but also lends credibility to your brand.
13) Leverage Customers and Brand Advocates
Your customers and brand advocates can help you reach new audiences. Encourage them to share their experiences with your company on LinkedIn.
Why it works: Word-of-mouth is incredibly powerful. When customers and advocates share your content or mention your company, it’s a genuine endorsement that can attract like-minded followers.
Conclusion
Growing your LinkedIn company page isn’t about chasing numbers; it’s about building a community that’s engaged and interested in what you have to offer. By implementing these 13 strategies, you’ll not only increase your follower count but also ensure that you’re reaching the right people. Remember, it’s the quality of your followers that counts, not just the quantity. So, get out there and start building a community that adds real value to your brand.
Would you like to discuss your LinkedIn® strategy & bottlenecks without obligation?
Book a moment in my calendar when it suits you:
https://calendly.com/erendizates/1-on-1-linkedin-power-talkAbout Erendiz AtesTrainer and co-manager of AZ-Solutionshelps companies and professionals to grow their business network and brand through a well-thought-out LinkedIn® strategy. Characterized by his qualitative and personal approach, he shows the power of LinkedIn® & Social and how this can include this as a full-fledged tool in your branding & strategy.In the meantime, he has given morethan 350+ companies and 2500+ coachees from different sectors the necessary boost.
Erendiz Ates, LinkedIn® trainer BeNeLux
erendiz@az-solutions.be | www. az-solutions.beCheck out my free LinkedIn ®videos:Erendiz Ates on YoutubeAZ-Solutions on InstagramYou can find my previous blog posts here.
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